| Advertising (8th Edition) |  | Authors: Sandra Moriarty, Nancy D Mitchell, William D. Wells
Publisher: Prentice Hall
Category: Book
List Price: $207.00
Buy New: $64.90
as of 2/8/2012 22:59 EST details
You Save: $142.10 (69%)
Seller: DailyDeal USA
Sales Rank: 90,644
Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Edition: 8
Pages: 688
Number Of Items: 1
Shipping Weight (lbs): 0
Dimensions (in): 11 x 8.6 x 1.2
ISBN: 0132224151
EAN: 9780132224154
ASIN: 0132224151
Publication Date: February 11, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Moriarty teaches students about effective marketing. The text covers the foundations of advertising, planning and strategy, effective advertising media, creating effective messages, as well as integration and evaluation. For advertising professionals and business students concentrating in marketing or advertising.
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