| Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine) |  | Author: Luke Sullivan
Publisher: Wiley
Category: Book
List Price: $19.95
Buy New: $12.22
as of 2/8/2012 23:01 EST details
You Save: $7.73 (39%)
Seller: SuperBookDeals-
Sales Rank: 7,658
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 3
Pages: 352
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 9 x 6.1 x 1
ISBN: 0470190736
EAN: 9780470190739
ASIN: 0470190736
Publication Date: February 8, 2008
Availability: Usually ships in 1-2 business days
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Product Description
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
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