| Winning Results with Google AdWords, Second Edition |  | Author: Andrew Goodman
Publisher: McGraw-Hill Osborne Media
Category: Book
List Price: $24.99
Buy New: $6.98
as of 5/18/2012 16:32 EDT details
You Save: $18.01 (72%)
Seller: Best-Pricing-Breaks
Sales Rank: 713,749
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 2
Pages: 400
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9.2 x 7.3 x 0.8
ISBN: 0071496564
EAN: 9780071496568
ASIN: 0071496564
Publication Date: December 8, 2008
Availability: Usually ships in 1-2 business days
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Product Description
Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign! - Create strategic groups of ads and keywords
- Understand Google's Quality Score ad ranking system and quality-based bidding
- Use the keyword tool to your advantage
- Develop a successful bidding strategy
- Write, test, and refine winning ads
- Filter out inappropriate prospects
- Expand proven ad campaigns
- Measure success using Google Analytics and other methods
- Increase conversion rates
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