| Creative Advertising, New Edition |  | Author: Mario Pricken
Publisher: Thames & Hudson
Category: Book
List Price: $39.95
Buy New: $23.83
as of 5/18/2012 16:44 EDT details
You Save: $16.12 (40%)
Seller: Amazon.com
Sales Rank: 37,837
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: Second Edition
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 3.2
Dimensions (in): 11.3 x 9.9 x 0.8
ISBN: 0500287333
EAN: 9780500287330
ASIN: 0500287333
Publication Date: June 23, 2008
Shipping: Eligible for FREE Super Saver Shipping
Availability: Usually ships in 24 hours
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| Editorial Reviews:
Product Description
"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas."—Adweek Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet. Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This second edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color
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