| Advertising Photography: A Straightforward Guide to a Complex Industry |  | Authors: Lou Lesko, Bobbi Lane
Publisher: Course Technology PTR
Category: Book
List Price: $39.99
Buy New: $18.94
as of 5/18/2012 16:51 EDT details
You Save: $21.05 (53%)
Seller: chucho7
Sales Rank: 312,723
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 1
Pages: 241
Number Of Items: 1
Shipping Weight (lbs): 1.5
Dimensions (in): 9 x 7.3 x 0.8
ISBN: 1598634062
EAN: 9781598634068
ASIN: 1598634062
Publication Date: October 23, 2007
Availability: Usually ships in 1-2 business days
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Product Description
If you are an aspiring or professional photographer looking to break into advertising, "Advertising Photography: A Straightforward Guide to a Complex Industry" will provide you with an honest and uncensored look at this highly competitive and lucrative business. While working in the advertising photography industry can be glamorous and financially rewarding, it can also be intimidating and difficult to break into, requiring networking savvy, financial know-how, and marketing and business skills on top of photographic talent. Advertising Photography strips away the glitz and presents a candid and complete picture with solid advice to newcomers. You'll learn how to get your business started, including writing a business strategy, successfully negotiating a bid, what to expect during the shoot, post production and delivery tips, and how to properly invoice your clients. The book explores several business management styles supported by the real-world experiences of veteran advertising photographers, illustrated with stunning full-color images of the work that got them where they are today. By examining the methods and strategies used by those who have already made it in the industry, you'll learn smart business practices to apply to your own work, giving you time to focus on the creative aspects of your craft, which is what will ultimately lead you to a successful advertising photography career. Learn from the experiences--good and bad--of those who have been there! -Practical how-to tips, information, and examples from each of the top genres -Learn how to get your business started, including writing a business strategy, licensing and copyright information, creating branding for websites and portfolios, insurance and legal issues, and more -Essential industry resources for estimating and invoicing software, professional organizations, marketing services, and creative consultants
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