Guerrilla Advertising 2: More Unconventional Brand Communications

Guerrilla Advertising 2: More Unconventional Brand Communications

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Author: Gavin Lucas
Publisher: Laurence King Publishers
Category: Book

List Price: $40.00
Buy New: $21.18
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Sales Rank: 271,168

Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Pages: 192
Number Of Items: 1
Shipping Weight (lbs): 2.4
Dimensions (in): 11.9 x 9.1 x 0.6

ISBN: 1856697479
EAN: 9781856697477
ASIN: 1856697479

Publication Date: September 7, 2011
Availability: Usually ships in 1-2 business days
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Product Description
Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop; an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss; musical grooves in a road, only audible if you drive at the safe limit of 40 mph and street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.

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