| Web Analytics For Dummies |  | Authors: Pedro Sostre, Jennifer LeClaire
Publisher: For Dummies
Category: Book
List Price: $24.99
Buy New: $2.48
as of 5/18/2012 17:04 EDT details
You Save: $22.51 (90%)
Seller: BOOKS__UNLIMITED
Sales Rank: 522,057
Languages: English (Unknown), English (Original Language), English (Published)
Media: Paperback
Edition: 1
Pages: 384
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9.2 x 7.4 x 0.9
ISBN: 0470098244
EAN: 9780470098240
ASIN: 0470098244
Publication Date: April 30, 2007
Availability: Usually ships in 1-2 business days
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Product Description
Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover:- What to expect from Web analytics
- Definitions of key Web analytics terms
- Help in choosing the right analytics approach
- How to collect key data and apply it to site design or marketing
- Techniques for distinguishing human users from bots
- Tips on using Google and other free analytics tools
- Advice on choosing pay and subscription services
A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.
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