| Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume |  | Authors: David Verklin, Bernice Kanner
Publisher: Wiley
Category: Book
List Price: $24.95
Buy New: $0.01
as of 5/18/2012 17:28 EDT details
You Save: $24.94 (100%)
Seller: StudentSeller96
Sales Rank: 1,034,743
Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Edition: 1
Pages: 221
Number Of Items: 1
Shipping Weight (lbs): 0.9
Dimensions (in): 6.4 x 1 x 9.4
ISBN: 0470056436
EAN: 9780470056431
ASIN: 0470056436
Publication Date: April 20, 2007
Availability: Usually ships in 1-2 business days
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Product Description
A media and advertising CEO explains how his world shapes ours
The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day.
David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.
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